Opening a de novo practice comes with pressure from every direction.
You are building awareness from scratch, introducing yourself to an entirely new community, and trying to create steady patient demand without the advantage of an existing reputation or patient base. Early momentum is never guaranteed.
That is what makes the growth of Dental Wellness of Anna stand out.
Since opening in March 2024, Dental Wellness of Anna has grown to more than 3,600 active patients in a brand-new market through disciplined execution, data-driven marketing, and consistent community visibility.
This is what can happen when strategy, collaboration, and consistent execution all work together.
The Challenge
Dr. Vinh Ngo partnered with MB2 in 2014, building his career and practice in South Texas over the course of a decade. After 10 years, he made the bold decision to start over by relocating to Anna, Texas to open a brand-new practice in an entirely new market.
He was not stepping into an existing patient base or an established reputation. He started from scratch, building awareness, earning trust, and creating demand in a community where his name was not yet known.
That kind of reset raises critical questions early on, including how to establish a presence in the community and how to grow in a way that is both sustainable and operationally sound.
Because fast growth only works when it is built on the right foundation.
The Strategy: Build Once. Optimize Always.
This wasn’t about chasing quick wins. It was about building a long-term growth system that could scale, adapt, and continue improving over time.
From the beginning, the strategy was highly collaborative. Dr. Ngo, Office Manager Fabio Flores, and MB2’s Marketing team worked closely together to align digital campaigns, community outreach, branding, and patient experience around the same goal: building trust in a completely new market.
The practice brought forward ideas rooted in local relationships and community engagement, while MB2’s Marketing team helped turn those ideas into structured, scalable campaigns supported by targeted advertising, branded assets, website updates, and ongoing performance optimization.
That combination of local insight and strategic marketing execution created momentum early and helped the practice continue building on it month after month.
Paid Media That Drives Immediate Demand
Working alongside MB2’s Marketing team, the practice launched targeted Google and Facebook campaigns to capture high-intent patients while building broader community awareness. Campaigns were continuously optimized for performance and aligned with the practice’s growth goals.
Just as importantly, the office manager, Fabio Flores, played a key role in consistently nurturing incoming leads, helping convert interest into scheduled patient appointments. Together, this combination of strategy and in-practice execution drove meaningful increases in lead volume and overall production.
A Website Built to Convert, Drive SEO Growth, and Support AEO
MB2’s Marketing team built a conversion-focused site designed to remove friction and make it easy for patients to find information, verify insurance, and book appointments. A prominent “Verify Your Insurance” pathway, dedicated insurance pages, and clear FAQ content helped patients move forward with confidence, while online booking and inquiry forms captured high-intent leads.
At the same time, the site was built on a strong SEO foundation. Targeting high-intent searches like “dentist that takes [insurance] in Anna, TX,” paired with ongoing optimizations, location-specific content, and monthly blogs, helped expand visibility over time. While the website is designed to serve patients first, the strategy is also built for the way people search today. With the rise of AI-powered search and large language models, both the content and backend are structured with Answer Engine Optimization (AEO) in mind. Instead of only creating traditional service pages, the team develops content around the real questions patients ask about treatments, procedures, insurance, recovery, costs, and symptoms. This approach helps search engines and AI platforms recognize the practice as a trusted source of answers, increasing the likelihood that its content appears in Google AI Overviews, ChatGPT, voice search, and other AI-driven search experiences.
Today, the practice ranks on the first page for more than 15 local keywords, including “dentist” and “dentist near me,” creating a steady pipeline of organic traffic and new patient opportunities.
Local Presence That Expands Reach
With guidance and support from MB2, the practice built a strong and consistent local presence in a rapidly growing community. Strategic signage, school partnerships, and community involvement worked together to keep the practice top of mind.
The office was active in building relationships with local schools, including offering promotions for teachers and hosting back-to-school events to engage families and increase visibility.
Dental Wellness of Anna also built partnerships with recognizable local brands like Einstein Bros. Bagels, Chick-fil-A, and Braum’s, creating consistent exposure in familiar, high-traffic environments.
To support these efforts, MB2’s Marketing team developed a range of branded materials, including tri-fold brochures, rack cards, backpacks, and QR code flyers. Every touchpoint reinforced awareness, built trust, and supported ongoing patient acquisition.
The Results: Growth You Can Measure
Over a 12-month period, the de novo practice experienced substantial growth across every core performance metric:
- +118% increase in total patient volume
- +38% increase in new patients
- +96% increase in production
- +205% increase in leads
On average, monthly patient volume more than doubled, production nearly doubled, and lead generation tripled — creating sustained momentum and measurable business impact.
“I had spent a decade building with MB2, so when it came time to open in a new market, I wasn’t guessing. I knew we had the strategy and the support to do it the right way.”
— Dr. Vinh Ngo, MB2 Partner since 2014.
What Made the Difference
Consistent Optimization
Campaigns, website performance, and patient experience were continuously refined. Nothing was static.
Strong Collaboration
Ongoing coordination between the Office Manager and our in-house Marketing team created a feedback loop that kept performance moving forward.
Balanced Focus
Short-term lead generation and long-term brand presence were treated as equally important, not competing priorities.
“I’ve always appreciated that MB2’s Marketing team was open to collaborating with us and supporting the ideas we wanted to implement for the office. A lot of our growth came from being proactive with community involvement, local partnerships, patient engagement, and finding creative ways to build awareness in a new market. Once we brought those ideas to the table, the Marketing team helped us execute them through custom materials, website updates, branding support, and marketing assets that helped bring our vision to life. Having that level of support made it easier to move quickly and stay consistent with our growth efforts.”
— Fabio Flores, Office Manager.
Why It Matters
Dental Wellness of Anna is proof that growth doesn’t have to feel reactive or unpredictable.
With the right strategy and support, you can build momentum early while still creating something sustainable.
You don’t have to choose between growth and control. And you don’t have to manage every level on your own.
The Takeaway
This kind of growth isn’t driven by one campaign or one decision.
It comes from staying consistent, making smart adjustments, and having the right people working alongside you.
When your strategy is aligned, growth stops feeling like guesswork. It starts feeling repeatable.
Ready to Build a Growth Engine Like This?
You’ve already proven you can build a practice. Now it’s about scaling it with the right support behind you.
At MB2, you stay in control of your clinical decisions while gaining a team that helps you grow efficiently, operate strategically, and reclaim your time.
Because real growth isn’t about doing more on your own. It’s about having the right structure and the right support.
We’ve got your back. Let’s start the conversation.
